Terms of Service

    Version 1.0 — Last modified: July 20, 2026

    UNCLE DREY ("UNCLE DREY", "we", "us", or "our") has made these Terms of Service (the "Agreement") available to explain the terms and conditions by which you may access and use:

    (a) the Pipeline Risk Audit, a free interactive diagnostic tool that scores your pipeline against fiduciary exposure points and delivers a personalised risk report (the "Audit Tool");

    (b) our Engagement Protocol Services, which include the design, configuration, and installation of CRM pipelines, automations, workflows, and governance infrastructure into your CRM account — including the Foundation Custody Initiative, PAE™ v2.0 Expansion Stage, and PAE™ v3.0 Full Capacity Stage (collectively, the "Build Services");

    (c) our Retainer Services, which include ongoing systems governance, strategy calls, and async support provided under an active retainer agreement (the "Retainer Services"); and

    (d) any other products or services that link to this Agreement (collectively, the "UNCLE DREY Services").

    You must read this Agreement carefully as it governs your use of the UNCLE DREY Services. By accessing or using the UNCLE DREY Services and/or signing an Engagement Agreement, you confirm that you have read, understood, and agreed to be bound by this Agreement in its entirety. If you do not agree, you are not authorised to access or use the UNCLE DREY Services.

    We reserve the right, at our sole discretion, to change or modify portions of this Agreement at any time. If we do so, we will post the changes at uncledrey.com/terms and indicate the date the Agreement was last revised. Material changes will be communicated via email or through the UNCLE DREY website. Your continued use of the UNCLE DREY Services after any changes become effective constitutes your acceptance of the revised Agreement.

    1. UNCLE DREY Services

    1.1 Registration. To access certain UNCLE DREY Services, including the Audit Tool and booking features, you must provide your name, email address, business name, and any other information requested during registration or through our intake forms. You agree to provide complete and accurate information. If you are registering on behalf of a business or brokerage, you warrant that you are authorised to agree to this Agreement on their behalf. You are solely responsible for all activity that occurs under your account.

    1.2 Your Privacy. By using the UNCLE DREY Services, you consent to our collection, use, and storage of your personal and business information as described in our Privacy Policy, available at uncledrey.com/privacy. Information submitted through the Audit Tool or any intake form is stored in our CRM system for the purpose of delivering services, including risk report delivery, booking facilitation, and follow-up communications.

    1.3 Business Clients Only. The UNCLE DREY Services are intended exclusively for licensed real estate professionals and business operators. The UNCLE DREY Services are not intended for individuals under the age of 18. If you have reason to believe a minor is using the UNCLE DREY Services, contact us immediately at info@support.uncledrey.com.

    1.4 Grant of Access. We grant you a limited, non-exclusive, non-transferable right to access and use the UNCLE DREY Services for your internal business purposes, subject to this Agreement and any applicable Engagement Agreement. UNCLE DREY and its affiliates retain all rights, title, and interest in the UNCLE DREY Services, including the underlying systems, frameworks, and intellectual property.

    1.5 Your Content. You retain ownership of all data, listing information, client records, and other content you submit to the UNCLE DREY Services ("Your Content"). By submitting Your Content, you grant UNCLE DREY a limited, non-exclusive licence to access, store, process, and use Your Content solely to provide and improve the UNCLE DREY Services. You are solely responsible for ensuring Your Content does not violate any applicable law or third-party rights.

    1.6 Acceptable Use. You agree that you will not:

    • (i) use the UNCLE DREY Services in any unlawful manner or in violation of any applicable regulation, including real estate licensing laws, data privacy regulations, or consumer protection laws;
    • (ii) attempt to reverse engineer, decompile, or extract the underlying logic, workflows, or system architecture of any UNCLE DREY deliverable;
    • (iii) use the UNCLE DREY Services or any deliverable to build a competing product or service;
    • (iv) share, resell, sublicense, or redistribute any deliverable to third parties without prior written consent;
    • (v) submit false, misleading, or inaccurate information through any form or intake process;
    • (vi) harvest contact data or other information from the UNCLE DREY Services by automated means;
    • (vii) upload or transmit malicious code, viruses, or software designed to damage or disrupt the UNCLE DREY Services or any connected systems;
    • (viii) impersonate any person or entity, or misrepresent your authority to engage with the UNCLE DREY Services on behalf of a business.

    1.7 Third-Party Platforms. The UNCLE DREY Services may involve the use of third-party platforms, including CRM software, calendar tools, cloud storage providers, and communication systems. Your use of those platforms is governed by their own terms and conditions. UNCLE DREY is not responsible for and expressly disclaims all liability arising from third-party platform failures, policy changes, or data practices.

    1.8 Client Responsibility for Compliance. You are solely responsible for ensuring that your use of any UNCLE DREY deliverable, including automated workflows, SMS sequences, AI-powered tools, and CRM configurations, complies with applicable laws in your jurisdiction. This includes but is not limited to real estate regulations, data privacy laws, TCPA and SMS compliance requirements, and anti-spam laws. UNCLE DREY does not provide legal compliance advice, and nothing in this Agreement or any deliverable constitutes legal advice.

    2. Fees and Payments

    2.1 Fees and Billing. The UNCLE DREY Services are provided on a paid basis as set out in your signed Engagement Agreement. You agree to pay all fees ("Fees") in the amounts and on the schedule agreed in writing. Fees are payable in U.S. dollars and are due upon receipt of invoice unless otherwise stated. We reserve the right to correct billing errors even after an invoice has been issued or payment received.

    2.2 Payment Method. You must provide complete and accurate payment information. UNCLE DREY may use third-party payment processors to collect Fees. If payment fails, we will notify you in writing and may suspend access to the UNCLE DREY Services until payment is received.

    2.3 Taxes. Fees do not include applicable taxes, duties, or similar assessments, unless explicitly stated. You are responsible for all taxes associated with your purchase of the UNCLE DREY Services, excluding taxes based on UNCLE DREY's net income.

    2.4 Fee Changes. We may adjust our Fees by providing at least 14 days' written notice to you. Fee changes will take effect at the start of your next billing cycle following the notice period.

    2.5 Non-Refundable Fees. All Fees paid are non-refundable except as expressly stated in this Agreement or your Engagement Agreement. Build fees become non-refundable once the Build Phase has commenced. Monthly retainer fees are non-refundable for any period already completed.

    3. Pipeline Risk Audit

    3.1 The Audit Tool. The Pipeline Risk Audit is a free, self-administered diagnostic tool available at uncledrey.com/audit. It evaluates your pipeline operations against seven fiduciary exposure points and generates a personalised risk score and report.

    3.2 Data Consent. By completing the Audit Tool, you consent to UNCLE DREY collecting and storing your name, email address, business information, and audit responses in our CRM system. This data is used to generate and deliver your risk report, facilitate booking of a review call, and send follow-up communications. You may opt out of future communications at any time using the unsubscribe link in any email.

    3.3 Informational Purposes Only. The Audit Tool and the resulting risk report are provided for informational and diagnostic purposes only. They do not constitute professional, legal, financial, or compliance advice. Your risk score is based solely on the information you provide, and UNCLE DREY makes no representation that implementing any recommendation will achieve a specific business outcome.

    3.4 AI-Generated Content. Portions of your risk report may be generated or enhanced using artificial intelligence tools. All AI-generated content is reviewed for relevance prior to delivery, but UNCLE DREY makes no warranty regarding its completeness, accuracy, or suitability for your specific circumstances.

    4. Engagement Protocol Services (Build and Retainer)

    4.1 Definitions.

    • "Client" means you or the entity that has signed an Engagement Agreement for the Build Services.
    • "Deliverables" means all workflows, pipelines, automations, custom fields, custom values, tags, calendars, forms, funnels, and other CRM configurations installed into the Client's account as part of the Build Services.
    • "Engagement Agreement" means the signed proposal or service agreement that sets out the specific tier, deliverables, fees, and timeline for the Client's engagement.
    • "Build Phase" means the period during which UNCLE DREY designs and installs the Deliverables into the Client's CRM account.
    • "Retainer Term" means the monthly ongoing support period that begins following completion of the Build Phase.

    4.2 Build Phase Commencement. The Build Phase begins upon receipt of the signed Engagement Agreement and the applicable build fee. The Client must provide all necessary CRM access, credentials, and onboarding information within seven (7) days of commencement. Delays caused by the Client will extend the delivery timeline by the equivalent period of delay.

    4.3 Client Responsibilities. The Client will:

    • (a) provide accurate information and ensure all content supplied is legally obtained and compliant;
    • (b) maintain their CRM account and any connected third-party platforms in good standing throughout the engagement;
    • (c) not modify, delete, or reconfigure any protected Deliverables without prior written consent from UNCLE DREY;
    • (d) ensure their use of the Deliverables complies with applicable laws in their jurisdiction.

    4.4 No Legal Advice. All operational documentation, workflow templates, framework guides, and system configurations provided by UNCLE DREY are operational tools only. They do not constitute legal advice. The Client is responsible for consulting their own legal counsel to ensure their systems and operations comply with applicable laws.

    4.5 Retainer Services. Following completion of the Build Phase, the Retainer Term begins on the date specified in the Engagement Agreement and continues for a minimum of three (3) calendar months ("Minimum Retainer Period"), unless otherwise agreed in writing. After the Minimum Retainer Period, the Retainer Term renews on a monthly basis unless either party provides thirty (30) days' written notice of non-renewal.

    4.6 Retainer Support Scope. The specific support access included under each retainer tier is as follows:

    • Foundation Custody Initiative (v1.0): One (1) monthly 30-minute Systems Review Call and async support with a 48-hour response guarantee.
    • PAE™ v2.0 Expansion Stage: Two (2) monthly 45-minute Strategy Calls and async support with a 24-hour response guarantee.
    • PAE™ v3.0 Full Capacity Stage: Bi-weekly 45-minute Governance Calls (four per month) and priority async support with same-day response.

    Support access is for the Client's benefit only and is not transferable.

    4.7 Early Termination by Client. The Client may terminate the Engagement Agreement prior to the end of the Minimum Retainer Period by providing thirty (30) days' written notice to UNCLE DREY and paying 100% of the remaining Fees due for the full Minimum Retainer Period. Fees paid or due prior to termination are non-refundable.

    4.8 Suspension of Services. UNCLE DREY may suspend delivery of the UNCLE DREY Services at any time if: (i) the Client fails to pay any invoice when due; (ii) the Client's use of the UNCLE DREY Services poses a security, legal, or reputational risk; or (iii) the Client revokes or invalidates payment information on file. Suspension does not release the Client from outstanding payment obligations. Reinstatement requires full payment of any outstanding balance.

    4.9 White-Label Mobile Application (v3.0 Only). Where the Engagement Agreement includes a white-label mobile application under the PAE™ v3.0 Full Capacity Stage, the following applies:

    • (a) The Client is solely responsible for submitting the application to any third-party distribution platform, including the Apple App Store and Google Play Store, using their own developer account.
    • (b) UNCLE DREY bears no responsibility for the approval, rejection, or continued availability of the application on any distribution platform.
    • (c) The Client must comply with all applicable platform terms of service in connection with the application.
    • (d) Apple Inc. and Google Inc. are not parties to this Agreement and bear no obligations to the Client in connection with the application or this Agreement.

    5. Term and Termination

    5.1 Term. This Agreement takes effect when you first access the UNCLE DREY Services and remains in effect until terminated.

    5.2 Termination by UNCLE DREY. UNCLE DREY may terminate this Agreement by providing at least thirty (30) days' written notice for any reason. UNCLE DREY may terminate immediately upon notice if: (i) you materially breach this Agreement and fail to remedy the breach within fourteen (14) days of written notice; (ii) termination is required to comply with applicable law or a government order; (iii) your use creates a security, legal, or reputational risk.

    5.3 Termination by Client. You may terminate this Agreement for the Audit Tool and any free services at any time by ceasing use. Termination of paid Engagement Protocol Services is governed by Section 4.7.

    5.4 Effect of Termination. Upon termination: (i) all rights granted to you under this Agreement cease immediately; (ii) you must stop using the UNCLE DREY Services; (iii) all outstanding amounts become immediately due and payable. Sections 1.6, 2.5, 6, 7, 8, 9, and 10 survive termination.

    6. Proprietary Rights

    6.1 Ownership. UNCLE DREY exclusively owns all right, title, and interest in the UNCLE DREY Services, including all underlying systems, frameworks, methodologies, and intellectual property. Deliverables are provided under a limited, non-exclusive, non-transferable licence for the Client's internal business use only. Ownership of the Deliverables is not transferred to the Client.

    6.2 Restrictions. You may not: (i) resell, sublicense, or redistribute any Deliverable; (ii) use any Deliverable to build a competing product or service; (iii) reverse engineer or attempt to extract the underlying logic of any Deliverable; (iv) claim ownership of any UNCLE DREY intellectual property; (v) modify any protected Deliverable without prior written consent.

    6.3 Feedback. If you provide comments, suggestions, or ideas about the UNCLE DREY Services, we may use them without restriction or compensation to you.

    6.4 Confidentiality. Each party agrees to keep confidential all non-public information received from the other party in connection with the UNCLE DREY Services ("Confidential Information") and to use it only for the purpose of the engagement. Confidential Information does not include information that: (i) is or becomes publicly available through no fault of the receiving party; (ii) was already in the receiving party's possession without restriction; (iii) is rightfully disclosed by a third party without restriction; or (iv) is independently developed without use of the Confidential Information. Disclosure is permitted where required by law, provided the disclosing party gives reasonable prior written notice.

    6.5 Aggregated Data. UNCLE DREY may collect and use anonymised, aggregated data derived from use of the UNCLE DREY Services to improve its products and services, provided that such data does not identify you or any individual.

    7. Indemnification; Disclaimer; Limitations on Liability

    7.1 Indemnification. You agree to defend, indemnify, and hold harmless UNCLE DREY and its officers, contractors, and affiliates from and against all claims, damages, losses, costs, and expenses arising from: (a) your access to or use of the UNCLE DREY Services; (b) your violation of any term of this Agreement; (c) your violation of any applicable law or third-party right.

    7.2 Disclaimer. EXCEPT AS EXPRESSLY AGREED IN WRITING, THE UNCLE DREY SERVICES ARE PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. UNCLE DREY DOES NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR THAT ANY DELIVERABLE OR AUDIT RESULT WILL ACHIEVE ANY PARTICULAR BUSINESS OUTCOME.

    7.3 AI Content Disclaimer. Portions of the UNCLE DREY Services, including audit reports and email templates, may be generated or enhanced using artificial intelligence tools. UNCLE DREY makes no warranty regarding the accuracy, completeness, or fitness of AI-generated content. You are responsible for reviewing and approving all content before use.

    7.4 Limitation of Liability. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, UNCLE DREY SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR EXEMPLARY DAMAGES, INCLUDING LOSS OF REVENUE, LOST LISTINGS, LOSS OF DATA, LOSS OF GOODWILL, OR OTHER INTANGIBLE LOSSES ARISING OUT OF OR RELATED TO YOUR USE OF OR INABILITY TO USE THE UNCLE DREY SERVICES. IN NO EVENT SHALL UNCLE DREY'S TOTAL LIABILITY TO YOU EXCEED THE GREATER OF: (A) THE TOTAL FEES PAID BY YOU IN THE SIX (6) MONTHS PRECEDING THE CLAIM; OR (B) ONE HUNDRED U.S. DOLLARS ($100.00 USD). THIS LIMITATION APPLIES REGARDLESS OF THE THEORY OF LIABILITY.

    8. Dispute Resolution

    8.1 Informal Resolution. Before initiating any formal dispute, you agree to contact UNCLE DREY at info@support.uncledrey.com to attempt to resolve the matter informally. We will endeavour to respond within ten (10) business days.

    8.2 Governing Law. This Agreement is governed by the laws of Finland, without regard to its conflict of laws provisions. For Clients based in the United States, any dispute not resolved informally shall be submitted to binding arbitration under the ICC International Court of Arbitration Rules ("ICC Rules"), conducted in English. The arbitration shall take place in Helsinki, Finland, or by videoconference where both parties agree. The arbitrator's decision shall be final and binding.

    8.3 Class Action Waiver. All disputes must be brought on an individual basis. You may not bring or participate in a class action or representative proceeding against UNCLE DREY.

    8.4 Confidentiality of Proceedings. All aspects of any arbitration proceeding, including the existence of the dispute and any award, shall remain strictly confidential.

    8.5 Severability. If any provision of this Section 8 is found invalid or unenforceable, that provision shall be severed and the remainder of this Agreement shall continue in full force.

    9. Miscellaneous

    9.1 Entire Agreement. This Agreement, together with your signed Engagement Agreement where applicable, constitutes the entire agreement between you and UNCLE DREY with respect to the UNCLE DREY Services and supersedes all prior or contemporaneous understandings.

    9.2 Assignment. You may not assign or transfer your rights under this Agreement without UNCLE DREY's prior written consent. UNCLE DREY may assign this Agreement in connection with a merger, acquisition, or transfer of assets. This Agreement binds and benefits the parties and their permitted successors.

    9.3 Notices. Notices to you will be sent to the email address on your account. Notices to UNCLE DREY must be sent in writing to info@support.uncledrey.com.

    9.4 Modifications. We may amend this Agreement at any time by posting a revised version at uncledrey.com/terms. Continued use of the UNCLE DREY Services after the effective date of any change constitutes your acceptance. Amendments to a signed Engagement Agreement require mutual written consent.

    9.5 Equitable Remedies. You acknowledge that a breach of Sections 6 or 4.3 may cause irreparable harm to UNCLE DREY, and UNCLE DREY shall have the right to seek injunctive relief without the requirement to prove monetary damages.

    9.6 Severability. If any provision of this Agreement is found invalid or unenforceable, it shall be modified to the minimum extent necessary to make it valid and enforceable, and the remaining provisions shall continue in full force.

    9.7 Waiver. Failure by either party to enforce any provision of this Agreement shall not constitute a waiver of that provision.

    9.8 Language. This Agreement is made in the English language. Any translation is for convenience only and the English version shall govern in the event of conflict.

    10. Contact

    If you have any questions about this Agreement or the UNCLE DREY Services, please contact us:

    • UNCLE DREY
    • Email: info@support.uncledrey.com
    • Website: https://uncledrey.com
    • WhatsApp: +358 40 664 2477

    This Agreement was last modified on July 20, 2026.